Itoen Tea
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Contact: Rona Tison
ITO EN (North America) INC.
(707) 327-6413
rtison@itoen.com

 

TEAS' TEA MANGO OOLONG WINS FIRST PLACE AT THE NORTH AMERICAN TEA CHAMPIONSHIP

Wins Highest Rating in the Iced Tea Category 

 

NEW YORK (June 2011) – ITO EN (North America) INC. is pleased to announce that their newly launched TEAS’ TEA Low-Calorie Mango Oolong has won first place at the 2011 North American Tea Championship in the Ready-to-Drink Flavored Oolong Tea category.

Produced by the World Tea Media, the entries in The North American Tea Championship are judged by a panel of professional cuppers, leading retail buyers of tea and restaurateurs and assessed through blind organoleptic analysis of the following characteristics: flavor; mouthfeel; color; clarity; balance. The ratings of each characteristic are calculated on an overall numerical value on a 100-point scale, with winners determined by rank.

With a rating of 92 points in the Oolong Tea category , TEAS’ TEA Mango Oolong  received the highest rating of any tea in the Iced Tea Class.  

“We are honored to be recognized for the clarity and taste of our tea. To be awarded with the highest rating just reaffirms our commitment to producing high quality products that uphold our five guiding principles of Natural, Healthy, Delicious, Safe and Well-designed.

Teas' Tea Mango Oolong

TEAS’ TEA is an award-winning line of all-natural ready-to-drink beverages offering a three-tier option of Unsweetened, Low-calorie and Classic flavors. Rich in tea antioxidants and Vitamin C, the newly launched Low-calorie Mango Oolong is only 40 calories per serving, with additional flavor offerings of Blueberry Green and Lemon Black. Classic flavors of Country Peach and Crispy Apple-70 calories per serving, are also available to meet the diversity of consumer demand.

About ITO EN(North America) INC.

ITO EN (North America)INC., a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS’ TEA®, Traditional Japanese Tea (Oi Ocha - Japan's #1 Selling Green Tea), and ITO EN Shots. Voted as “Best Tea” in New York City’s Zagat’s Gourmet and Entertainment Guide for six consecutive years and hailed as "Model Tea" by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company’s five principles of Natural, Safe, Healthy, Well-designed and Delicious,  ITO EN is uniquely positioned as a pioneer in the tea industry.