ITO EN (North America) Inc. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a culture and interest in authentic green tea in the United States and beyond. In order to accomplish these goals, the company developed a three-tier strategy, simultaneously entering the beverage wholesale, retail, and restaurant industries.
In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.
The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.