Itoen Tea

President’s Message


Dear Friends:

As another year comes to a close and a new year unfolds, I cannot help but reflect on the wonderful support from all of our friends of ITO EN. This past year has been a milestone of memorable events that continue to shape our company.

Most notable was the prestigious Porter Prize which we were awarded for our companies distinctive innovation in products, processes and management style. This prize was established by Michael Porter,a leading authority on strategy with a longstanding interest in Japan. Needless to say, we were greatly honored and proud to have been recognized for our efforts in introducing our innovative tea beverages that embody our five principles of Natural, Healthy, Delicious, Safe and Well-designed.

On October 11th, we hosted our very 1st Annual Charity Classic Golf Tournament in Half Moon Bay Golf Links in California, which was a tremendous success. We were pleased to share quality time with our valued friends of ITO EN, while awarding honorable charities to include Muscular Dystrophy and City of Hope. We look forward to this continued tradition in the coming year.

This year we launched a new category in a ready-to-drink beverage- JAY STREET COFFEE. With the demand for convenient on-the-go coffees, it was the optimal time to leverage our expertise in a state-of-the art technology of fresh brew coffee, made with 100% Arabica beans. We are excited to introduce a great tasting coffee that was inspired by our Brooklyn neighborhood where our offices are situated on Jay Street. Honoring our community with this new line has given our team great pride.

Our signature teas continue to expand in the marketplace. Our newest TEAS' TEA Lattes were awarded Best New Product for 2013 by the World Tea Expo. The new flavors are guilt-free lattes for the ever growing health conscious consumer.

A new concept retail store was launched in our Mitsuwa store in New Jersey called Matcha Love. Introducing a modern take on an ancient ritual, the finely milled green tea-Matcha, can be enjoyed in our signature drinks, ice cream and gift sets. New locations are slated to open in the coming year.

As our company continues to grow, we are indebted to our many customers for their patronage and loyalty. Without your support, this would not be possible. On behalf of all of us at ITO EN, we thank you for your support. Be assured that we are committed to bringing new innovations in the coming year of 2014.

Best personal regards,

Yosuke J.O. Honjo
President & C.E.O.-ITO EN (North America) INC.