President’s Message


Dear Friends,

We hope you like our newly launched ITO EN website. With a new design, easier navigation, and streamlined shopping capabilities, we are pleased to be offering an enhanced service to our customers. This upgrade is one of many steps we are taking to improve our ongoing customer service.

This year has been a busy year for us, as we have introduced a number of dynamic new products. We have entered a new category in a ready-to-drink beverage - JAY STREET COFFEE. With the demand for convenient on-the-go coffees, it was the optimal time to leverage our expertise in state-of-the-art technology of fresh brewed coffee, made with 100% Arabica beans. We are excited to introduce a great tasting coffee that is inspired by the Brooklyn neighborhood where our offices are situated on Jay Street. Honoring our community with this new line has given our team great pride.

Our signature teas continue to expand in the marketplace. Our newest TEAS' TEA Lattes were awarded the Best New Product by the World Tea Expo. The new flavors are building momentum as the growing health conscious consumer seeks low calorie and guilt free lattes. We have also extended our TEAS’ TEA line with DECAF and slightly SWEETENED flavors.

A new concept retail store was also launched in Mitsuwa stores in New Jersey and in California called matcha LOVE. Introducing a modern take on an ancient ritual, the finely milled green tea - matcha - can be enjoyed in our signature drinks, ice cream and gift sets. In fact, Coast Magazine recognized our matcha ice cream as one of the “Best Finds” in Southern California.  Located in Costa Mesa, San Diego, San Jose in California and Fort Lee, New Jersey, we hope you will have a chance to experience the delicious matcha offerings at one of our matcha LOVE stores.

In addition, this year we invited participants to become a TEA MASTER, with an online Trivia Game Show. With daily prizes and a Grand Prize Trip to Hawaii, participants became knowledegable Tea Masters in the expansive world of tea.  From everyone’s feedback, sharing our tea expertise has been appreciated by tea enthusiasts to tea novices.

As we continue to evolve and grow our company, we are indebted to our many customers for their loyalty and patronage. On behalf of all of us at ITO EN, we thank you for your continued support. Please be assured that we are committed to bringing new innovations throughout the coming years.


Best  regards,


Yosuke J.O. Honjo

President & C.E.O.- ITO EN (North America) INC.