ITO EN New York
Kai Restaurant
ITO EN Beverages
ITO EN New York
Zagat's 2008 New York City Gourmet Shopping & Entertaining
Selected as the #1 Tea Destination in New York City.  The guide covers over 1,600 of the city's best food and entertaining resources ranging from bakeries to wine shops.

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Kai Restaurant
Zagat Survey 2007 New York City Restaurants
Proving that "food can be art", this "serene" UES Japanese provides "exquisite" kaiseki cuisine via a chef who "composes the meal like a symphony"; "portions are small and the "sticker shock" large, but "transcendental experiences" rarely come cheap.
F25/D25/S26

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ITO EN Beverages
ITO EN Teams Up With Etown To Sponsor Nationwide
Challenge – The Haiku Celebration

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ITO EN Introduces Oi Ocha to The American Market
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ITO EN Expands Presence In Mainstream Supermarket Chains
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Dr Andrew Weil featured on The Martha Stewart Show
January 23, 2008 Dr. Andrew Weil, world-renowned leader and pioneer in the field of integrative medicine, was featured on the Martha Stewart Show on January 23rd as he shared with the audience “8 Fantastic Food” picks for 2008. Each member of the studio audience will receive a gift basket featuring Dr. Weil’s healthy products which includes the Dr. Andrew Weil for Tea collection.

ITO EN Collaborates With Andrew Weil, M.D., Wins 3 Awards at the 2007 World Tea Expo in Atlanta, GA!
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World Tea Expo 2007 -ITO EN has collaborated with world-renowned leader and pioneer in the field of integrative medicine, Andrew Weil M.D., to develop a line of green tea beverages. The DR. ANDREW WEIL FOR TEA Brewed Teas, Jasmine White won "Best Overall" and "Best Flavored" and Darjeeling, won "Best Unflavored", both in the ready-to-drink category.

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