FOR IMMEDIATE RELEASE

Contacts:
Rona Tison                                                                  Anastasia Wylie
ITO EN (North America) INC.                                         CKPR
(707) 327-6413                                                            (212) 251-1210      
rtison@itoen.com                                                          awylie@c-k.com

ITO EN Opens Call-for-Entries for Haiku Project 2009
Winning Haiku to be Placed on Select Bottles of TEAS’ TEA

New York, NY (March 2009) – ITO EN (North America), INC., the world’s leading purveyor of green tea products and beverages, today announced its call-for-entries for “Haiku Project 2009.”

Inspired by the spirit of change in our country today, participants can enter a haiku around the themes of “Change,” ”Hope” and “Progress”. The winning haiku will grace the bottles of ITO EN’s award-winning tea line, TEAS’ TEA, a naturally brewed ready-to-drink tea line that is rich in antioxidants and Vitamin C.

“The themes of change, hope and progress are spoken of daily in the news media, by our leaders and in our personal lives,” said Rona Tison, senior vice present of corporate relations for ITO EN. “From the beginning of time, poetry, especially haiku, has been used to convey the most important of messages. This year, ITO EN invites you to express yourself - your views and feelings - about these themes through the time-honored medium of haiku.”

To be eligible for the Haiku Project 2009, entrants must submit a haiku (a three lined poem in three metrical phrases with the number of syllables of 5 (first line), 7 (second line), and 5 (third or last line)) that reflects your vision of tomorrow based around Change, Hope and Progress, to haikuproject@itoen.com.

Submissions will start on March 6, 2009 and run for a period of 4 months. ITO EN representatives will evaluate all submissions and select the winners of the 2009 Haiku Project. The winning contestants will be notified by ITO EN and may be required to sign and return a Submission Release Form before their haiku will be printed on the bottles of TEA’S TEA in 2010*.

For more information on Haiku Project 2009, please visit www.haikuproject.net.

About ITO EN (North America)

ITO EN (North America), a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award winning Japanese tea lines in the U.S., including: TEAS’ TEA, the Traditional Japanese Tea, Natural Fruit, and ITO EN Shots. With a New York City flagship store (voted Best Tea Shop by the Zagat Survey of New York City Gourmet Market Places) and four-star authentic Japanese restaurants (KAI & Donguri), ITO EN is uniquely positioned as a pioneer in the tea industry. For more information, please visit www.ItoEn.com.

*There are no prizes being awarded as a result of an entrant’s Submission being used on an ITO EN product.

SUBMISSION REQUIREMENTS: Submissions that do not conform to the following rules will not be accepted:

  • The Submission must be the original work of entrant, meaning it must have been created by the entrant, must be owned by entrant, and it must not infringe upon the intellectual property rights or any other legal or moral rights of any third party. Modifying, enhancing or altering a third party's pre-existing work does not qualify as entrant's original work;
  • The Submission must not have been previously published or accepted for publication and is not currently under consideration for publication nor submitted in any other competition;
  • The Submission must be submitted in English;
  • The Submission must be in keeping with Sponsor's image and may not be offensive, as determined by Sponsor in its sole discretion;
  • The Submission cannot defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. Any entrant whose Submission includes the name of a third party or element not owned by the entrant, must be able to provide legal release for unrestricted use of all Third Party Elements by Sponsor in a form satisfactory to Sponsor at the time of notification the Entrant’s Haiku has been selected to be on an Ito En product.
COPYRIGHT/RIGHT OF PUBLICITY: Uploading a Submission constitutes a transfer and assignment to Sponsor of all right, title and interest in the Submission, including the right to use, copy, sublicense, edit, modify, make derivative works, publish, exploit, transmit, distribute, publicly perform, publish, delete or display the content of and elements embodied in the Submission and the Submission itself, in whole or in part, in perpetuity in any and all media (whether now existing or hereafter devised) without limitation or acknowledgement. Furthermore, by uploading a Submission, Entrant grants to Sponsor an unconditional right to use entrant’s name, city, state, ideas, and statements about the Submission for advertising/publicity purposes without review or additional compensation, except where prohibited by law.

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