| FOR IMMEDIATE RELEASE Contacts: Rona Tison Anastasia Wylie ITO EN (North America) INC. CKPR (707) 327-6413 (212) 251-1210 rtison@itoen.com awylie@c-k.com ITO EN Showcases Oolong Shot – A Portable Wellness Boost – at the Natural Products Expo West 2009 New York, NY (March 2009) – ITO EN (North America), INC., the world’s leading purveyor of green tea products and beverages, will showcase the Oolong Shot, a premium unsweetened ready-to-drink tea brewed from whole loose oolong tea leaves, at Natural Products Expo West 2009. Visitors to ITO EN booth # 3474 will learn how the drink, which contains more oolong tea leaves brewed per serving than any other ready-to-drink oolong tea on the market, delivers a whopping 171 milligrams of oolong tea polyphenols in a convenient 6.4 fluid once steel can. Company extends its offerings after Sencha Shot’s tremendous success “We are really looking forward to showcasing the Oolong Shot as a welcome partner to ITO EN’s enormously popular Sencha Shot, which provides an energy boosting 152 mg of catechin green tea antioxidants, per 6.4 fluid ounce serving,” says Rona Tison, senior vice president of corporate relations for ITO EN (North America), INC. “Together, the two drinks serve as convenient, healthy and functional beverages that simplify consumers’ efforts to preserve health and wellness.” Oolong, also known as Wu-long and traditionally called blue tea, is a dynamic balance between green tea and black tea. Full bodied with a smooth finish, research shows that an unidentified compound in oolong may promote weight loss. The tea is gaining popularity in the U.S. among the health and weight conscious. “As Americans’ interest in healthy lifestyles grows, they are looking for products that not only promote wellness but also fit into their increasingly busy and on-the-go lifestyles,” says Tison. “Oolong Shot makes the perfect addition to the gym bag or tote, delivering a quick fitness boost and natural energy that lasts.” Oolong shot retails for $1.79 and will be available at natural and mainstream markets nationwide. For more information, please visit www.itoen.com. About ITO EN (North America) ITO EN (North America), a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award winning Japanese tea lines in the U.S., including: TEAS’ TEA, the Traditional Japanese Tea, Natural Fruit, and ITO EN Shots. With a New York City flagship store (voted Best Tea Shop by the Zagat Survey of New York City Gourmet Market Places) and four-star authentic Japanese restaurants (KAI & Donguri), ITO EN is uniquely positioned as a pioneer in the tea industry. For more information, please visit www.ItoEn.com. # # # |
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