| FOR IMMEDIATE RELEASE Contacts: Rona Tison Nicole Moore ITO EN (North America) INC. CKPR (707) 327-6413 (212) 251-1217 rtison@itoen.com nmoore@ckpr.biz ITO EN INTRODUCES OI OCHA (OH-EE OH-CHA) AND OI OCHA DARK TO THE AMERICAN MARKET New York, New York – ITO EN (ee-toh-en) , the world’s leading supplier of loose leaf and ready-to-drink green tea, introduces Oi Ocha (oh-ee oh-cha), the top selling green tea beverage in Japan, to the American marketplace. Introduced to the Asian markets in the United States ten years ago, Oi Ocha was developed in 1985 as the first 100% natural, unsweetened green tea packaged in a can. The tea is brewed using a “natural clear” method, which retains it pureness. “The American tea drinker has developed a taste for green tea and the demand suggests that the American palate is ready for a stronger, more authentic version of the beverage,” states Rona Tison, senior vice president of corporate relations for ITO EN (North America) INC. “We are proud to bring a traditional tea ritual of the east to the west.” For the more serious tea drinker, ITO EN now offers Oi Ocha Dark, a more robust version of the popular Oi Ocha. “The difference in intensity between Oi Ocha and Oi Ocha Dark can be compared to light roast and dark roast coffee,” states Tison. “ITO EN is proud to offer a full spectrum of green tea flavor to its consumers.” In addition to Oi Ocha, ITO EN recently launched the following products: TEAS’ TEA
Established in 1966, Japan-based ITO EN, LTD. was founded to market green tea, a traditional Japanese beverage. The company launched in the United States in 2002 with the opening of their flagship store on Madison Avenue. Today, ITO EN is firmly positioned as the world's leading supplier of green tea leaves and green tea beverages, developing a steady stream of new products that specifically address customer needs and lifestyles. Known as a trendsetter in Japan's beverage industry, intensive research and development has allowed the company to cultivate better tea, and positioned them as the first company to create a patented method of bottling green tea in a manner that carefully preserves its distinct flavor and integrity. Additional information can be accessed through www.itoen.com. |
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