| FOR IMMEDIATE RELEASE Contacts: Rona Tison Nicole Moore ITO EN (North America) INC. CKPR (707) 327-6413 (212) 251-1217 rtison@itoen.com nmoore@ckpr.biz TRAVELER DEMAND FOR HEALTHY OPTIONS BRINGS ITO EN TEAS TO HOTELS NATIONWIDE NEW YORK (September, 2008) – As travelers begin to embrace products from other cultures and become more health conscious, hotels and resorts are beginning to accommodate their demands by offering different selections in their mini bars and catering services. In response to the growing traveler demand for healthy products, ITO EN (ee-toh-en), Japan’s premiere green tea company, is now being used in hotels and resorts nationwide. The hotel mini bar, a place traditionally reserved for soft drinks, candied nuts and other unhealthy fare, is getting a healthy makeover with the addition of ITO EN’s teas. TEAS’ TEA, ITO EN’s line of pure, natural, unsweetened teas now has a place in hotel mini bars across the country and is served for hotel meeting breaks. The company’s loose leaf teas also appear on the tea menus of renowned hotel restaurants nationwide. The fact that US hotel owners are willing to put Japanese green tea up against top-selling, traditional products speaks to the changing demands in today’s hotel consumers. “The Fairmont Sonoma Mission Inn & Spa now proudly serves TEAS' TEA at multiple food and beverage outlets on the property,” states Michelle Heston, Regional Director of Public Relations for the Fairmont Sonoma Mission Inn & Spa. “TEAS’ TEA provides our discerning guests with a healthy alternative beverage option to high fructose juices and syrupy sodas.” ITO EN’s products are now used in some of the trendiest and most respected hotels and resorts around the country including (but not limited to):
About ITO EN (North America) INC. Established in 1966, Japan-based ITO EN, LTD. was founded to market green tea, a traditional Japanese beverage. The company launched in the United States in 2002 with the opening of their flagship store on Madison Avenue. Today, ITO EN is firmly positioned as the world's leading supplier of green tea leaves and green tea beverages, developing a steady stream of new products that specifically address customer needs and lifestyles. Known as a trendsetter in Japan's beverage industry, intensive research and development has allowed the company to cultivate better tea, and positioned them as the first company to create a patented method of bottling green tea in a manner that carefully preserves its distinct flavor and integrity. Additional information can be accessed through www.itoen.com. |
© 2010 ITO EN, All Rights Reserved