| FOR IMMEDIATE RELEASE Contacts: Rona Tison Nicole Moore ITO EN (North America) INC. CKPR (707) 327-6413 (212) 251-1217 rtison@itoen.com nmoore@ckpr.biz ITO EN WINS BIG AT THE 2008 WORLD TEA EXPO
ITO EN Wins Three Awards in the Ready-to-Drink Category NEW YORK (June 2008) – ITO EN (North America) INC. is pleased to announce that ITO EN tea won three awards in the ready-to-drink category at the 2008 World Tea Expo. Dominating the ready-to-drink category, ITO EN products took home first prize in the following categories:
Professional tea tasters evaluated more than 200 teas in order to find the best in each category at the World Tea Expo. The three wins by ITO EN in the ready-to-drink category reaffirm the strength of the brand, which was the first to pioneer ready-to-drink green tea in Japan, modernizing the green tea market. *Oi Ocha is the top selling green tea beverage in Japan, which ITO EN has recently introduced to the American market, and is authentically brewed from Japanese premium loose tea leaves. **TEAS TEA is a line of all-natural, unsweetened beverages made with purified water, green tea leaves and vitamin C. ITO EN products can be found at mass merchandise stores, grocery stores and specialty natural food retailers nationwide; including Whole Foods, Super Target, Bashas’ Supermarket and Wegman’s. The products can also be found at the ITO EN flagship tea store in New York City on Madison and 69th, ranked “best tea emporium” in Zagat’s 2008 New York City Gourmet Shopping & Entertainment Guide. For additional information on ITO EN products, please visit www.itoen.com About ITO EN (North America) INC. Established in 1966, Japan-based ITO EN, LTD. was founded to market green tea, a traditional Japanese beverage. The company launched in the United States in 2002 with the opening of their flagship store on Madison Avenue. Today, ITO EN is firmly positioned as the world's leading supplier of green tea leaves and green tea beverages, developing a steady stream of new products that specifically address customer needs and lifestyles. Known as a trendsetter in Japan's beverage industry, intensive research and development has allowed the company to cultivate better tea, and positioned them as the first company to create a patented method of bottling green tea in a manner that carefully preserves its distinct flavor and integrity. Additional information can be accessed through www.itoen.com. # # # |