About Us


ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a green tea culture and interest in the United States and beyond.

In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.

Import Coordinator (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
Assistant Administration Manager ‐ Management Support (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
Quality Assurance Manager (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
Logistics Coordinator (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Manager (San Jose, CA)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (San Jose, CA)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (Honolulu, HI)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (Dallas, TX)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (Edgewater, NJ)
ITO EN (North America) Inc.
Brooklyn, NY

Dear Friends, 

As 2016 comes to a close and the New Year 2017 begins, it is a time for many of us to reflect and anticipate what is in store for the future. Most memorable for us at ITO EN, has been the recognition of being one of "50 Companies Changing the World" by Fortune magazine. This was a great honor for us and only confirmed the significant contribution we can make with our continued commitment to sustainable business practices. Our Tea‐Producing Development Project of cultivating abandoned farmland and nurturing young farmers is just one of many of our CSR programs we support. With Fortune’s three criteria of measurable social impact, business results and degree of innovation, our ranking #18 amongst 50 great companies such as Tesla and Nike, gives us forever more reason to stay committed to making a difference for the future generations to come.

Our business continues to flourish as the demand for our products continues to grow. As a company that has been on the forefront of unsweetened teas and healthy beverages, we are pleased to see the mainstream and conventional markets expanding their offerings of premium teas. With placements in national chains such as Kroeger and CVS Health Pharmacy, it is clear that customers are seeking healthier beverage options. E‐commerce retailers are new partners for us as they also expand their health and wellness categories.

Happily, the Matcha trend is still going strong and is still confirmed as one of the "Superfoods of 2017". Our Matcha LOVE brand is drawing a dynamic and young following, with a new retail location to open in Dallas in the coming months. With barista style Matcha Lattes so popular today, we have launched a convenient Matcha Sweetened powder mix that can be easily prepared at home. Another matcha innovation is our global ITO EN Matcha Green teabags that can be enjoyed Hot or Cold Brew. An authentic Japanese style tea celebrating the rich umami tastes of matcha.

Our signature TEAS’ TEA has shifted to Organics, responding to our consumer demands for organic ingredients. Responding to the ever‐changing lifestyles of our customers is critical in today’s business world. We hope to always stay relevant with our product offerings.

Together with our subsidiary companies, Mason Vitamins and Distant Lands Coffee, we look forward with great promise for another exciting year. With new customers every day, we are grateful for the loyalty and support that has built the foundation of our company.

Wishing you and yours good health and happiness for 2017!

Best personal regards,

Yosuke "J.O." Honjo

President &C.E.O‐ ITO EN(North America) INC.

Corporate Social Responsibility

TEAS' TEA Organics Named in Beverage Industry Magazine

matcha LOVE® Culinary Matcha Part of Women's Running Magazine's “Try This Caffeine Alternative To Get Your Energy Boost”

matcha LOVE® “Stay Grounded” Campaign Named in BevNET

matcha LOVE® Bottles Part of People Magazine's “10 Healthy Snacks That Will Help You Keep Your New Year's Resolutions”


TEAS' TEA® Organic Debuts Fuji Apple & Mango Yuzu at Summer Fancy Food Show 2016

ITO EN Announces New Distribution of TEAS' TEA Organic in 1500 Kroger Stores

ITO EN to Launch Matcha LOVE® Matcha Colada at Natural Products Expo West 2016

The Best Bottled Matchas to Fuel Your Habit On-the-Go

View Archive

ITO EN’s Matcha LOVE Wins Best Tea at BevNET’s Best of 2015

ITO EN Announces Winners of Art of Haiku Contest 2015

ITO EN Announces Winners of Art of Haiku Contest 2015. Three Gold Prize Awarded in New York City

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012

Matcha LOVE® CULINARY MATCHA Wins "Best New Product-Tea As An Ingredient" At World Tea Expo 2015

Matcha Mania is Upon Us

With her MacBook and iPhone, a small ceramic dish of blueberries, and a bottle of Oi Ocha green tea before her, she's explaining how imperative it is that her company figure out how to matter to consumers and marketers in the mobile era.

ITO EN Partners With Whole Foods To Launch Matcha LOVE Organic Teas

Distribution News: Whole Foods Makes More Room for HPP Beverages

Major Health Trend Alert: Matcha Green Tea Everything

Matcha LOVE Featured with Candice Kumai's Matcha Green Tea Ice Cream in Shape June 2014

Jay Street Coffee Now Available At Sprouts Farmers Market Stores. Fresh Brewed Ready-to-Drink Coffee.

TEAS' TEA® Launches A New Kick Of Spice With Chai Latte. New Flavor Joins Black Tea and Matcha Green Tea Latte

TEAS' TEA® Launches New Sweetened Tea. Just Sweet Enough in Two New Flavors: Pure Green and Jasmine Green

BETTER HOMES & GARDENS - August 2013. In the August 2013 edition of Better Homes & Gardens, our TEAS' TEA ® Jasmine Green is featured as one of the best unsweetened/lightly sweetened iced tea beverages on the market.

TEAS' TEA® Matcha Featured Product in this Month's Issue of Marie Clare Magazine- July 2012

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012

American Red Cross Disaster Relief in the Aftermath of Hurricane Sandy. For those of you affected by Hurricane Sandy, we hope you, your family, and friends are safe and sound. We are thinking of you and hope you are already on your way towards recovery. As you may know, our TEAS' TEA headquarters are based in Brooklyn and, unfortunately, we were not left unscathed. Fortunately, our office has reopened and things are slowly getting back to normal! Our hearts go out to those still suffering. We humbly ask that you join us in donating to the America Red Cross Disaster Relief. http://www.redcross.org/lp/sandy

TEAS' TEA® Pure Green and TEAS' TEA® half & Half Lemonade Win First Place and TEAS' TEA® half & Half Peach Wins Third Place at the North American Tea Championship.


ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

TEAS' TEA® Low Calorie Lemon Black Featured in Self Magazine's Healthy Food Awards 2012

The Ultimate All-Day Guide To Snacking

ITO EN's Sencha Named as One of "The 10 Smartest Things You Can Do for Your Body This Summer"- July 2012

Meet the Newest Members of the TEAS' TEA® Family- June 2012

North American Tea Championship - May 2012. TEAS' TEA® Pure Green Wins First Place and TEAS' TEA® half & Half Green Apple Wins Second Place at the North American Tea Championship.

ITO EN Receives NON-GMO Project Verification for Ready-To-Drink TEAS' TEA® and Oi Ocha®.We Support NON-GMO

TEAS' TEA® Supports Whole Planet Foundation's 2014 Prosperity Campaign. Investing In A Future Without Poverty.

TEAS' TEA® Launches A Decaf Tea. The Perfect Alternative for the Caffeine Sensitive

In a feature on OPRAH.com titled "Energy Boosters in the Office Vending Machine", our TEAS' TEA® and OI OCHA were listed as great energy boosting alternatives to coffee and sweetened energy drinks.

TEA MAGAZINE - July/August 2013

Our TEAS' TEA ® Lattes are featured in the New Products section of the July/August 2013 edition of Tea Magazine.



In Health Magazines recent article Tea Up! nutritionist Joy Bauer, RD. list our TEAS' TEA ® Mint Green as an antioxidant packed alternative to sweetened tea beverages.

Prevention Magazine - February 2013. Featured in an article titled Drink to your health, TEAS' TEA® Rose Green is featured, along with 18 other beverages ranging from Kombucha, Alo, Probiotic Drinkable Yogurt and healthy sodas.