About Us


ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a green tea culture and interest in the United States and beyond.

In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.

Marketing Manager (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
Import Coordinator (Brooklyn, NY)
ITO EN (North America) Inc. 
Brooklyn, NY
Delivery Driver (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
Assistant Administration Manager ‐ Management Support (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
HR Generalist (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
Quality Assurance Manager (Brooklyn, NY)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (San Jose, CA)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Manager (Honolulu, HI)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (Honolulu, HI)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (Dallas, TX)
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE® Retail Store Staff (Edgewater, NJ)
ITO EN (North America) Inc.
Brooklyn, NY

Dear Friends:

Thank you to all our friends and fans who continue to embrace ITO EN. Through everyone's support, we continue to grow and experience great success in our business.

In keeping with our legacy of innovation, we launched the first Cold Brew ready‐to‐drink teas with our proprietary ice‐steeped brewing process in each of our brands — Teas' Tea, matcha LOVE® and Oi Ocha. Our deep rooted expertise in the Japanese cold brew method, Mizudashi, has helped us elevate the simple essence of the tea leaf. The reception of our Cold Brews surpassed our expectations, carving out a new category in teas.

Also responding to the demands for natural and organic, our Teas' Tea line now offers a full line‐up of organic teas. Showcasing the simple ingredients and time honored brewing process, we launched a "Tastefully Less" campaign communicating our choiceful ingredients that are clean, simple and delicious in taste.

Our ITO EN Matcha Green Teabags are taking a global presence, as the matcha trend grows into conventional channels. The demand for healthier products in food service has also welcomed our many tea offerings to include Culinary Matcha. From smoothie health drinks to cooking in recipes.

Most notable is the tremendous growth in eCommerce and the shift in the retail business landscape. We are happy to be working together with our many partners as this new shopping trend grows.

On October 23rd, we hosted our 3rd Annual ITO EN U.S. Group Charity Classic Tournament. We were pleased to share quality time with our valued friends, while recognizing organizations for their charitable work. With our commitment to giving back to the communities, we look forward to continuing this tradition.

With our home base in Brooklyn, we were inspired to create a limited edition, Brooklyn Breakfast Blend, a unique single estate black tea and Colombian coffee. This unique blend takes away the age old debate around coffee versus tea. Why not both in a cup!

We have opened two new matcha LOVE® stores in Texas and Hawaii. The popularity of our signature matcha ice cream and black sesame & hoji flavors, have been a welcomed addition to the communities of Dallas and Honolulu. I invite you to visit any of our five matcha LOVE® stores for a delicious experience.

On behalf of all of us at ITO EN, we thank you for your continued support. We are grateful to our many customers, as without them we would not exist. Be assured that we are committed to bringing products to you that embody our five principles of Healthy, Natural, Safe, Well‐designed, and Delicious!

Best personal regards,

Yosuke "J.O." Honjo

President &C.E.O‐ ITO EN(North America) INC.

Corporate Social Responsibility

TEAS' TEA Organics Named in Beverage Industry Magazine

matcha LOVE® Culinary Matcha Part of Women's Running Magazine's “Try This Caffeine Alternative To Get Your Energy Boost”

matcha LOVE® “Stay Grounded” Campaign Named in BevNET

matcha LOVE® Bottles Part of People Magazine's “10 Healthy Snacks That Will Help You Keep Your New Year's Resolutions”


TEAS' TEA® Organic Debuts Fuji Apple & Mango Yuzu at Summer Fancy Food Show 2016

ITO EN Announces New Distribution of TEAS' TEA Organic in 1500 Kroger Stores

ITO EN to Launch Matcha LOVE® Matcha Colada at Natural Products Expo West 2016

The Best Bottled Matchas to Fuel Your Habit On-the-Go

View Archive

ITO EN’s Matcha LOVE Wins Best Tea at BevNET’s Best of 2015

ITO EN Announces Winners of Art of Haiku Contest 2015

ITO EN Announces Winners of Art of Haiku Contest 2015. Three Gold Prize Awarded in New York City

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012

Matcha LOVE® CULINARY MATCHA Wins "Best New Product-Tea As An Ingredient" At World Tea Expo 2015

Matcha Mania is Upon Us

With her MacBook and iPhone, a small ceramic dish of blueberries, and a bottle of Oi Ocha green tea before her, she's explaining how imperative it is that her company figure out how to matter to consumers and marketers in the mobile era.

ITO EN Partners With Whole Foods To Launch Matcha LOVE Organic Teas

Distribution News: Whole Foods Makes More Room for HPP Beverages

Major Health Trend Alert: Matcha Green Tea Everything

Matcha LOVE Featured with Candice Kumai's Matcha Green Tea Ice Cream in Shape June 2014

Jay Street Coffee Now Available At Sprouts Farmers Market Stores. Fresh Brewed Ready-to-Drink Coffee.

TEAS' TEA® Launches A New Kick Of Spice With Chai Latte. New Flavor Joins Black Tea and Matcha Green Tea Latte

TEAS' TEA® Launches New Sweetened Tea. Just Sweet Enough in Two New Flavors: Pure Green and Jasmine Green

BETTER HOMES & GARDENS - August 2013. In the August 2013 edition of Better Homes & Gardens, our TEAS' TEA ® Jasmine Green is featured as one of the best unsweetened/lightly sweetened iced tea beverages on the market.

TEAS' TEA® Matcha Featured Product in this Month's Issue of Marie Clare Magazine- July 2012

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012

American Red Cross Disaster Relief in the Aftermath of Hurricane Sandy. For those of you affected by Hurricane Sandy, we hope you, your family, and friends are safe and sound. We are thinking of you and hope you are already on your way towards recovery. As you may know, our TEAS' TEA headquarters are based in Brooklyn and, unfortunately, we were not left unscathed. Fortunately, our office has reopened and things are slowly getting back to normal! Our hearts go out to those still suffering. We humbly ask that you join us in donating to the America Red Cross Disaster Relief. http://www.redcross.org/lp/sandy

TEAS' TEA® Pure Green and TEAS' TEA® half & Half Lemonade Win First Place and TEAS' TEA® half & Half Peach Wins Third Place at the North American Tea Championship.


ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

TEAS' TEA® Low Calorie Lemon Black Featured in Self Magazine's Healthy Food Awards 2012

The Ultimate All-Day Guide To Snacking

ITO EN's Sencha Named as One of "The 10 Smartest Things You Can Do for Your Body This Summer"- July 2012

Meet the Newest Members of the TEAS' TEA® Family- June 2012

North American Tea Championship - May 2012. TEAS' TEA® Pure Green Wins First Place and TEAS' TEA® half & Half Green Apple Wins Second Place at the North American Tea Championship.

ITO EN Receives NON-GMO Project Verification for Ready-To-Drink TEAS' TEA® and Oi Ocha®.We Support NON-GMO

TEAS' TEA® Supports Whole Planet Foundation's 2014 Prosperity Campaign. Investing In A Future Without Poverty.

TEAS' TEA® Launches A Decaf Tea. The Perfect Alternative for the Caffeine Sensitive

In a feature on OPRAH.com titled "Energy Boosters in the Office Vending Machine", our TEAS' TEA® and OI OCHA were listed as great energy boosting alternatives to coffee and sweetened energy drinks.

TEA MAGAZINE - July/August 2013

Our TEAS' TEA ® Lattes are featured in the New Products section of the July/August 2013 edition of Tea Magazine.



In Health Magazines recent article Tea Up! nutritionist Joy Bauer, RD. list our TEAS' TEA ® Mint Green as an antioxidant packed alternative to sweetened tea beverages.

Prevention Magazine - February 2013. Featured in an article titled Drink to your health, TEAS' TEA® Rose Green is featured, along with 18 other beverages ranging from Kombucha, Alo, Probiotic Drinkable Yogurt and healthy sodas.