President’s Message


Dear Friends,

As a new year unfolds, I am very thankful for the support of all of our friends of ITO EN who have helped our company grow over the years. With great anticipation, I look forward to another exciting year of innovation and growth.

Kicking off this year, our Matcha LOVE brand was recognized as one of the Top 2015 Culinary Trends, predicted by the highly-respected Sterling-Rice Group out of Boulder, Colorado. We are confident our expertise in green tea will bring new dimensions to the anticipated “Matcha Madness” and culinary food industry. We are already seeing a loyal following of our Matcha products at our store locations in California and New Jersey, and look forward to bringing new and unique products to the Matcha LOVE lifestyle.

The most significant news with our company is that we will be welcoming a new subsidiary to the ITO EN GROUP, Distant Lands Coffee Company, a vertically integrated specialty coffee company operating coffee farms with green coffee trading, roasting and distribution networks. With headquarters in Tyler, Texas, Distant Lands Coffee Company has pioneered sustainable coffee growing and processing methods in the farms and mills in Costa Rica and Columbia. With a long history spanning over 45 years, much like our founding company, ITO EN LTD., we believe this new addition to the ITO EN family will help us reach our vision to become a global tea and beverage company.

It has always been our commitment to introduce new and innovative products, and 2014 was no exception. The most recent launch of our new TEAS’ TEA Single Serve Green Tea + Matcha Pods, compatibile to Keurig brewing systems, brings a new convenience to enjoy green teas, which happens to be the only single serve with the added benefit of Matcha - the finely milled green tea powder that is very much in demand today. The TEAS’ TEA line now also offers  Organic Green Teabags, a caffeine-free ready-to-drink Herbal Chamomile and TEAS’ TEA Unsweetened Organics.

Our popular Jay Street Coffee line now has a compact Coffee Shot, that is the perfect “pick-me-up” with 150 mg of natural caffeine (6.4 fl. oz. can). For those seeking a richer and creamier experience, we have introduced Extra-Rich flavors in Mocha, Hazelnut and Caramel Macchiato.  Extra-Rich TEAS’ TEA Lattes are also available for those preferring to drink tea.

As there continues to be a demand for healthier beverages in the marketplace, we are pleased that our ITO EN  products are becoming the beverage of choice. Without your support, this would not be possible. It is our ongoing goal to bring products that are not only delicious, but will make a difference in your daily lives,

On behalf of all of us at ITO EN, we thank you and wish you a healthy and happy 2015.

Best personal regards,

Yosuke J.O. Honjo

C.E.O & President-ITO EN(North America) INC.