Itoen Tea

Press Room

 

ITO EN Receives NON-GMO Project Verification for Ready-To-Drink TEAS' TEA® and Oi Ocha®

We Support NON-GMO

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Jay Street Coffee Now Available At Sprouts Farmers Market Stores

Fresh Brewed Ready-to-Drink Coffee

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TEAS' TEA® Supports Whole Planet Foundation's 2014 Prosperity Campaign

Investing In A Future Without Poverty

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TEAS' TEA® Launches A New Kick Of Spice With Chai Latte

New Flavor Joins Black Tea and Matcha Green Tea Latte

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TEAS' TEA® Launches A Decaf Tea

The Perfect Alternative for the Caffeine Sensative

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TEAS' TEA® Launches New Sweetened Tea

Just Sweet Enough in Two New Flavors: Pure Green and Jasmine Green

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In a feature on OPRAH.com titled "Energy Boosters in the Office Vending Machine", our TEAS' TEA® and OI OCHA were listed as great energy boosting alternatives to coffee and sweetened energy drinks.

 

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BETTER HOMES & GARDENS - August 2013

  Better Homes and Garden

 In the August 2013 edition of Better Homes & Gardens, our TEAS' TEA® Jasmine Green is featured as one of the best unsweetened/lightly sweetened iced tea beverages on the market.

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TEA MAGAZINE - July/August 2013

Latte

Our TEAS' TEA® Lattes are featured in the New Products section of the July/August 2013 edition of Tea Magazine.

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Tea Championship

TEAS' TEA® Pure Green and TEAS' TEA® half & Half Lemonade Win First Place and TEAS' TEA® half & Half Peach Wins Third Place at the North American Tea Championship.

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NEW TEAS' TEA® LATTE:  A NEW GUILT FREE TEA LATTE IN TWO NEW FLAVORS

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NEW RE-DESIGN OF TEAS' TEA® REDUCES CARBON FOOTPRINT

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 HEALTH MAGAZINE - April 2013

In Health Magazines recent article Tea Up! nutritionist Joy Bauer, RD. list our TEAS' TEA® Mint Green as an antioxidant packed alternative to sweetened tea beverages.

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 ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

Whole Planet Foundation

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Prevention Magazine - February 2013

Prevention Magazine

Featured in an article titled Drink to your health, TEAS' TEA® Rose Green is featured, along with 18 other beverages ranging from Kombucha, Alo, Probiotic Drinkable Yogurt and healthy sodas.

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TEAS' TEA® Low Calorie Lemon Black Featured in Self Magazine's Healthy Food Awards 2012

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American Red Cross Disaster Relief in the Aftermath of Hurricane Sandy

For those of you affected by Hurricane Sandy, we hope you, your family, and friends are safe and sound. We are thinking of you and hope you are already on your way towards recovery.  As you may know, our TEAS' TEA headquarters are based in Brooklyn and, unfortunately, we were not left unscathed. Fortunately, our office has reopened and things are slowly getting back to normal! Our hearts go out to those still suffering. We humbly ask that you join us in donating to the America Red Cross Disaster Relief  .http://www.redcross.org/lp/sandy

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ITO EN's Sencha Named as One of "The 10 Smartest Things You Can Do for Your Body This Summer"- July 2012

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Shop these teas 

 

 

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TEAS' TEA® Matcha Featured Product in this Month's Issue of Marie Clare Magazine- July 2012

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Meet the Newest Members of the TEAS' TEA® Family- June 2012

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TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012

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North American Tea Championship - May 2012

 

TEAS' TEA® Pure Green Wins First Place and TEAS' TEA® half & Half Green Apple Wins Second Place at the North American Tea Championship.

 

 

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TEAS' TEA® Mango Oolong Wins First Place at the North American Tea Championship - July 2011

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 Weezer demands TEAS' TEA® Pure Green from ITO EN - July 2011

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ITO EN in the spotlight on the World Tea Expo Webcast - July 2011

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A Renewed Life and Design For TEAS' TEA®
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TEAS' TEA® Launches New Flavors offering a Three Tier Option
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Journal of the American Dietetic Association - January 2011

Featured in the journal's New Products & Services: "Mate Sencha Shot combines the energizing power of South American yerba mate and the antioxidants of green tea to offer restorative powers and a multitude of health benefits.  With the smoky taste of yerba mate and the clean finish of green tea, the Mate Sencha Shot is an all natural unsweetened beverage with absolutely no calories, added color, or flavorings..."  Click for more info>

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Women's Health - November 2010

TEAS' TEA® Rose Green is included in the TOP 125 BEST PACKAGED FOODS FOR WOMEN in November's issue of Women's Health Magazine.  With the average supermarket carrying 46,852 items we're proud to be recognized as one of 125 Best Foods for Women. Click for more info>

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Fitness Magazine-July/August 2009

Fitness Magazine

Featured in The Best Grocery Store Beverages, TEAS' TEA® Lemongrass Green was awarded "Best Iced Tea" in the July/August 2009 edition of Fitness Magazine.

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The Nibble - February 2008

Featured in the Nibble edition for February, as the Top Pick of the Week for this Valentine's.  "Everything will be rosy once your Valentine tastes this rose petal-infused green tea. The TEAS' TEA® brand from Japan’s Ito En is, in our opinion, the finest tea put in a bottle. Send your Valentine a case...and, while you’re at it, a bouquet of roses, too, for a double-non-caloric Valentine gift." Click to view the full article>

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The Atlanta Journal-Constitution - June 15, 2007

Featured in "Array of products shows tea making quite a splash". "Dr. Andrew Weil, our bearded guru of longevity, has teamed with the ITO-EN company of Japan to produce a line of canned, bottled and loose leaf unsweetened tea under the label Dr. Andrew Weil for Tea.  The turmeric tea has the most health benefits but the Darjeeling won awards at the World Tea Expo for its taste."

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TEAS' TEA® Voted Top Pick of the Week - June 12, 2007

Celebrating June as National Iced Tea Month, online gourmet food magazine, The Nibble, voted TEAS' TEA® as top pick of the week. "To celebrate the glorious taste of the tea leaf, we think the best brew in a bottle is the unsweetened green tea line, TEAS' TEA® from ITO EN, Japan’s largest tea company." Click to view the full article>

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BevNet - April 2007

ITO EN Introduces Matcha Latte and Tea Latte To Café Sepia Line Up "Following the successful introduction of Cafe Sepia, ITO EN (North America) Inc's, the worlds leading purveryor of green tea debuts Matcha Latte and Tea Latte, the newest additions to the company's stable of ready-to-drink teas."  Click to view the full article>

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BevInsights.com - April 2007

"Not wasting time on prepping launch of items branded under name of health guru Dr Andrew Weil, ITO-EN North America showed 17 sku’s developed since Nov announcement of deal (BBI, Dec 6). Along with bagged and loose teas, range included 4 unsweetened RTD items packed in 8-oz slim cans: Green White, Jasmine White, Darjeeling and Turmeric, possibly 1st drink in US to use the ginger-family spice tied to longevity. All items are branded as Weil for Tea with ITO EN logo prominently featured below brand." 

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ITO EN Announces "Techno Cool" Grand Prize Winners

Ten consumers have been chosen as Grand Prize Winners of the “Techno Cool,” consumer promotion. The promotion began on August 15 and concluded on November 1, 2006. View Press Release>

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Business Week - September 18, 2006

Featured in “TEAS' TEA® Offers a Brew of Distinction”. “In a consumer world full of sweetened drink choices, a Japanese firm is defying the trend by producing 100 percent pure tea in a bottle".

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World Tea Expo - 2006

Ready-to-Drink Bottled Teas Best Overall: ITO EN, Tea Apple Best Sweetened: ITO EN, Tea Apple Best Packaging: ITO EN, TEAS' TEA® Lemongrass Green Best Unflavored: Runner Up: ITO EN, TEAS' TEA® Pure Green Best Flavored: Runner Up: ITO EN, TEAS' TEA® Lemongrass Green Freestyle Category Best Mar-TEA-Ni- Runner Up: ITO EN, Paradisi

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BevNet - July 2006

BevNet, the beverage industry's source for news and reviews, features a review of our Sweetened Teas. Click for more info.

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Tea & Coffee Journal - June 20, 2006

Featured in "ITO EN: Sweetens the Supply". "Joining ITO EN's ready-to-drink, Sri Lankan black teas', Tea Apple and Tea Lemon flavors, are the fruity and full-bodied flavors of Mango, Peach, Raspberry, and Blueberry"....

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In Touch Magazine - April 3, 2006

Featured in "Where The Stars Go For Tea". "A-listers can't get enough of the deep-brewed, Japanese energy-booster Sencha Shot"....The drink contains five times more antioxidants than the average canned or bottled green tea.

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BevNet - October 2005

ITO EN Introduces Tea Apple and Tea Lemon "The company carefully selects superior tea leaves which are noted for their appearance, flavor and aroma and result in the tantalizing flavor found in Tea Apple and Tea Lemon."

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Tea & Coffee Journal - August 20, 2005

Sencha Shot was featured in "Do a Shot with ITO EN". "ITO EN Inc. introduces its newest beverage, Sencha Shot, delivering 152 mg of natural catechin tea antioxidants, which is approximately six times the amount found in an 8 fl oz serving of a standard green tea beverage, and 140% of the RDI of vitamin C."

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Oakland Tribune - June 29, 2005

Featured TEAS' TEA® Mugi Cha in "Tea Time". "When I'm really thirsty and don't want anything sweet, I reach for Mugi Cha from TEAS' TEA®.  Made from toasted barley, the drink has kind of a roasty flavor that's similar to tea, but not nearly as bitter." 

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AM New York - June 8, 2005

"Sipping iced tea is a rite of summer.  Unlike other brands, ITO EN avoids putting sugar in its TEAS' TEA® drinks.  The result is a refreshing, thirst-quenching summer drink to go...".

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Wall Street Journal - March 22, 2005

Itoen Featured in "New Japanese Teas Appeal to Health-Conscious".  "Japanese tea, highly touted for its health benefits, comes in a variety of forms, from frothy and emerald-colored to rich and brown"." Co., onoe of Japan's largest makers of tea, is ramping up its marketing for seven different kinds of bottled tea it sells in the U.S. market".   

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Elle Magazine - April 2005

TEAS' TEA® was featured in "Green Party"-- "In the fight against fat, green tea is proving to be the cocktail of choice.   A recent study from Japan's Kobe University showed that rats who drank bottled unsweetened green tea, such as TEAS' TEA®, instead of plain water for three weeks significantly lowered their fat levels.  Green tea is thought to increase muscles' glucose absorption.  This glucose is used during exercize, says nutritional bio-chemist Paul Arciero, PhD, an associate professor at Skidmore College who has studied the metabolic effects of green tea in people: "Glucose in fat is harder to burn."  Contrary to popular belief, drinking tea doesn't affect the body's water levels, so athletes needn't worry about dehydration.  Arciero estimates that two to five cups daily is enough to reduce fat in humans."

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Healthy Living Magazine - November 2003

TEAS' TEA® by ITO EN was chosen as a featured product in Kat James' article on "Total Beauty Transformation."

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Fortune Magazine - October 2003

TEAS' TEA® Green White was labeled "The It Beverage". "Already a hot trend in beauty products, green teas' paler sibling has more antioxidants and less caffeine, and has a light sweet flavor instead of tasting like a freshly cut lawn."

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Time Magazine - September 1 ,2003

"... enlightenment has arrived in the form of TEAS' TEA®, a line of unsweetened green teas from ITO EN. Its six flavors are brewed from loose tea leaves and bottled in Japan."

By Lisa Takeuchi Cullen

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New York Times - July 2, 2003

"ITO EN has a new unsweetened but elegantly floral blend of Chinese white and Japanese green tea, ready to chill and drink. Called Green White..."

By Florence Fabricant

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Yogi Times - June 2003

Featured TEAS' TEA® Green Genmai—"The taste is subtle and yet possesses a robust flavor. We particularly enjoyed the Green Genmai!"

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USA Today - May 2003

Featured TEAS' TEA® and gotta juice in "What's To Drink?" - "When it comes to an all-out assault by the green tea juggernaut, at the forefront is Ito En (North America) Inc., New York (www.itoen.com), the U.S. Branch of Japan's leader in green tea beverages. Its TEAS' TEA® line of bottled tea—Pure Green, Golden Oolong, Green Jasmine, and Green Hoji—is sweetened (note: this is misspelled for "unsweetened"), loaded with vitamin C, yet sugar- and calorie-free, thus a magnet for those watching their weight and figures."

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In Touch Magazine - April 21, 2003

In "It's Tea Time: Hollywood's Hottest Stars are Stopping and Sipping-" article, "Japan's premier exporter of green tea, ITO EN, offers more than 75 varieties of green teas. With the introduction of TEAS' TEA, their unsweetened bottled green tea beverage line, anyone can enjoy the benefits of this special tonic. Golden Oolong, which Diane Sawyer favors, is said to promote beauty and health benefits." (Note: Ms. Sawyer likes Green Jasmine as well!) "Robin Williams loves the fancy ITO EN green tea."

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Specialty Food - March 2003

"ITO EN is intent on slaking America's new-round thirst for green tea. ITO EN produces bottled RTD or 'ready to drink' teas labeled Pure Green, Green Jasmine and Golden Oolong under its new TEAS' TEA® label. These teas are unsweetened and without preservatives, just the way the Japanese drink them."

By James Norwood Pratt

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