ITO EN Announces Techno Cool Grand Prize Winners

Eight Consumers Receive An Apple® Computer For Themselves And One To Donate To The School Of Their Choice

New York, NY – ITO EN (North America), INC., has announced that eight consumers have been chosen as Grand Prize Winners of the "Techno Cool,” consumer promotion that supports the company's commitment to educational initiatives. Each winner has received an Apple® MacBook® laptop computer with the latest edition of Microsoft® Suite software, as well as an Apple® MacBook® to donate to their local school. The promotion began on August 15 and concluded on November 1, 2006.

Verified winners to date that have been awarded their prizes are:

Name/Location Name of School
C. Burgess/Vernon, CT Rockville Highschool/Vernon, CT
V. Campbell/Phoenix, AZ John Pappas Elementary/Tempe, AZ
S. Elmiligi/Baltimore, MD Dr. Carter G Woodson School/Baltimore, MD
C. Fagan/Ft. Worth, TX Morningside Elementary School/Ft. Worth TX
D. Geyer/St. Mary's, PA Douglass Education Center/Monessen, PA
S. Molina/Canyon Country, CA Cedarcreek Elementary/Canyon Country, CA
L. Reyes/Omaha, NE Pawnee Elementary School/Bellevue, NE
D. Schneider/Thornton, CO Coronado Hills Elementary School/Denver, CO


"ITO EN's award winning Tea Apple ready-to-drink tea was the inspiration for this promotion,” said Rona Tison, vice president of corporate relations for ITO EN (North America), INC. "In Japan, our company is committed to supporting educational programs. Implementing this initiative in the U.S. market is a great way for us to support and connect with our consumers over the topic of education and allowing them to give back to their communities by donating a computer to their local school.”

ITO EN's line of nine natural fruit teas includes Tea Apple, an all-natural black tea combined with the subtle touch of apple, which was awarded best overall ready-to-drink tea during the 2006 World Tea Expo and received a four-star rating from, as well as Tea Lemon, Tea Mango, Tea Raspberry, Tea Peach, Tea Cranberry, Tea Apricot, Green Tea Blueberry and Green Tea Apple. Freshly brewed and promptly bottled through state-of-the-art process using only whole tea leaves, the line up of Natural Fruit Teas contain no tea concentrates, added colors or GMO's and are available nationwide

Since establishing their U.S. operations in 2001, Tokyo-based ITO EN has introduced the green tea culture to the American market through the TEAS' TEA line of all natural, unsweetened ready-to-drink teas, which received the ‘Best Flavor' and ‘Best Packaging' awards from the 2005 World Tea Expo. The company also imports and markets Sencha Shot and the award-winning Tea Apple and Tea Lemon from their line of natural fruit teas. Recently, the company acquired Mason Distributors, a Florida-based vitamin and supplement manufacturer, which gains them entry to the ever-growing U.S. supplement market. The ITO EN Tea Shop, located on Manhattan's Madison Avenue, has received the 2005, 2006 and 2007 Zagat Gourmet Marketplace award for ‘Best Tea', and the company also operates the renowned KAI and Donguri restaurants in New York City.

To access more information or order from the entire line of ITO EN products, please visit

Established in 1966, Japan-based ITO EN, LTD. was founded to market green tea, a traditional Japanese beverage. Today, ITO EN, LTD. is firmly positioned as the world's leading supplier of green tea leaves and green tea beverages, developing a steady stream of new products that specifically address customer needs and lifestyles. Known as a trendsetter in Japan's beverage industry, intensive research and development has allowed the company to cultivate better tea, and positioned them as the first company to create a patented method of bottling green tea in a manner that carefully preserves its distinct flavor and integrity. Additional information can be accessed through

Press Contact: Patrick Morris 518-272-2400, ext. 12