Experience the Modern Ritual
Taste authentic Japanese tea culture with Oi Ocha unsweetened teas.
ITO EN is the world’s No. 1 brand in all things green tea.
As a health and wellness company, we help our customers live healthier, happier lives.
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Oi Ocha
Unsweetened Green Tea
matcha LOVE
Single-Serve Unsweetened Matcha Powder
Teas' Tea Organic
Unsweetened Jasmine Green Tea
Oi Ocha
Hojicha Tea Bags
Our Family of Brands
What Customers Are Saying
Jasmine Unsweetened Green Tea
Refreshing! Love the subtle Jasmine. SO good. I down these cans.
Oi Ocha Bold Green Tea
NEVER DISCONTINUE THIS PRODUCT. I am literally running on the Unsweetened Bold Green Tea. This is the best beverage I ever had.
Oi Ocha Hojicha
Just as in Japan! I just got back from my Japan trip, and I fell in love with this tea and felt like I needed it to go on with my life back home. I was so happy to find it here.
The Loose Leaf Legacy
Respect for Nature
We believe nature provides the good taste and healthy properties of green tea. Cherished in Japan for generations, we bring this delicious, wholesome infusion to everyone.
Innovation with Integrity
For decades we've refined the techniques that keep our tea harvest in top condition, working to perfect the process in appreciation of the generations before.
Commitment to Preservation
We are committed to supporting the Japanese farming community, and preserving the craft of tea harvesting through the Tea-Producing Region Development Project, our initiative to help tea culture thrive.
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