Welcome to ITO EN
Poised as the world's leading supplier of green tea, ITO EN is dedicated to the promotion of the fine taste, traditions, and benefits of green tea. With a history of innovation spanning four decades, ITO EN has been an industry leader, developing the first, entirely natural ready-to-drink green tea beverages. Now, ITO EN's presence has become truly global, with branches established in Japan, the United States, and beyond. We invite you to join our community.
What's New...

 
Kagoshima Shincha Arriving Soon!
Our first lots of Kagoshima Shincha, the prized first flush of Japanese green tea, will be available online shortly.  Shincha's fresh character makes it one of the most anticipated teas of the year.  Click to reserve online> 

Did you know?
Our bottles are fully recyclable and are not made with the chemical Bisphenol A (BPA).

ITO EN Online Retail Store Offers Discount on Shipping & Handling Charges
Until May 31, 2008, our online store is offering a discount on standard (UPS Ground) shipping & handling charges for retail shipments over 70lbs.  Click for more info> 

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ITO EN Partners with the Supplier Alliance for Microcredit to Fight Poverty
The Supplier Alliance for Microcredit was founded by the Whole Planet Foundation, a Whole Foods Market non-profit that combats poverty in developing countries through innovative assistance for entrepreneurship - including direct microcredit loans and tangible support for other community partnership projects.  Click for more info> 


Join the Haiku Celebration!

ITO EN has joined with ETOWN, a variety-style national radio
program, to kick-off a nationwide Haiku challenge. Participants
will be vying for a chance to have their Haiku poem printed on
the label of TEAS' TEA and see their writing on market shelves.
Click for more info>

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Message from Yosuke Honjo, President & CEO, ITO EN (North America) INC.
President's MessageĀ»