ITO EN Featured in Beverage World!
Beverage World, a leading trade publication for the beverage industry, features ITO EN in their January cover story, Model Tea. Yosuke Honjo, President and CEO of ITO EN (North America) INC speaks about the company’s history in Japan, the growth of green tea in the U.S. and our recent product launches for the North American market.
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One More Reason to Drink Green Tea…
Joint research conducted by the Central Research Institute of ITO EN, Ltd. and the University of Shizuoka, showed that EGCg, a kind of catechin contained in green tea, had an inhibitory effect against three types of influenza viruses, including the H1N1 virus.
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| A Message from CEO & President, Yosuke Honjo |
New! Maté Sencha Shot!
ITO EN is proud to announce the arrival of Maté Sencha Shot, the perfect addition to our Shot Brand lineup. The energizing vigor and smoky taste of South American yerba maté meets the clean taste and antioxidants of green tea. Click for more info> |
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TEAS’ TEA Lemongrass Green Awarded “Best Iced Tea’ by FITNESS Magazine
FITNESS editors combed through more than 46,000 products to find the best healthy, waistline-friendly foods. The result is the 3rd Annual FITNESS Healthy Food Awards. TEAS' TEA Lemongrass Green is an all natural brew of premium loose Japanese green tea leaves and aromatic lemongrass. Relax and rejuvenate with this refined and refreshing creation. |
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KAI Receives Four Stars from Forbes Magazine 2010 Travel Guide
"To reach this serene Japanese restaurant, you must first pass through the tea shop Ito En downstairs, which makes it seem like Kai is a hidden gem of some sort—and actually, it is." View the full review> |
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ITO EN Wins 4 Awards at the World Tea Expo 2009!
1st Place, Best Unflavored Green Tea: Oi Ocha Dark
1st Place, Best Flavored Green Tea: ITO EN Green Jasmine
1st Place, Best Unflavored Oolong: Oolong Shot
3rd Place, Best Flavored Black Tea: Teas' Tea Naturally Sweet Citrus Black |
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Introducing TEAS' TEA Naturally Sweet
At only 40 calories per serving, TEAS' TEA Naturally Sweet
contains just a touch (9 grams) of natural, cane sugar and contains no tea colors, no tea powders and no tea concentrates. Brewed from whole, loose tea leaves, TEAS' TEA Naturally Sweet is available in three varieties, Citrus Black, Blueberry Green and Mango Oolong. Refreshment Redefined! Click for more info> |
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ITO EN Partners with the Supplier Alliance for Microcredit to Fight Poverty
The Supplier Alliance for Microcredit was founded by the Whole Planet Foundation, a Whole Foods Market non-profit that combats poverty in developing countries through innovative assistance for entrepreneurship - including direct microcredit loans and tangible support for other community partnership projects.
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