About Us


ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a green tea culture and interest in the United States and beyond.

In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.

Route Sales Representative
ITO EN (North America) Inc.
Brooklyn, NY
Manager - Sales Support
ITO EN (North America) Inc.
Brooklyn, NY
Sales Representative - Southern California
ITO EN (North America) Inc.
Brooklyn, NY
Food Service Senior Sales Manager (East Coast or Central Region)
ITO EN (North America) Inc.
Brooklyn, NY
Manufacturing Plant Mechanic
Honolulu, HI
Quality Assurance Manager
Honolulu, HI
Warehouse Worker
Honolulu, HI
Sales and Merchandising Representative (Account Specialist)
Honolulu, HI
CDL A or B Delivery Driver
Honolulu, HI

Dear Friends, 

I would like to wish everyone a Happy 2016 and convey my gratitude for the ongoing support of our many friends of ITO EN. I cannot help but reflect on the great accomplishments we achieved last year without thanking our customers who inspire us to always put forth our best.

We ended the past year with the great honor of receiving “Best of Year 2015-Best Tea” Award by BEVNET, the leading beverage authority in the industry for our ready-to-drink Matcha LOVE™. We are proud that the brand has resonated in taste and innovation, having also received two other awards by the North American Tea Championship 2015. “Best Innovative Product 2015- Tea as An Ingredient” for Culinary Matcha and First Place for Unsweetened Green Tea Category”. This would not have been possible without the inspiration of our customers.

We believe the upcoming year will be another exciting year with the growth of our company, most notably with the addition of our Seattle based- Distant Lands Coffee Company. Broadening our Tea & Coffee offerings will certainly help us achieve our goal of becoming a global tea and beverage company. This past year, we have successfully expanded into new geographics of Canada and Mexico. With great anticipation, we look forward to engaging with new customers in these regions.

With our commitment to healthy and sustainable products, guided by our five principles of Natural, Healthy, Safe, Well-designed and Delicious, we hope to continue to bring new innovations that make a difference in our customers' lives. We take great strides to listen to our customers’ requests, and have recently responded by expanding our Organic product offerings.

Last but not least, is our continued respect for our ITO EN traditions. Our Haiku Contest is a tradition that started in Japan 27 years ago, today the largest creative writing contest in Japan. Winning Haikus grace the bottles of our ITO EN teas, giving pleasure to our customers to not only “drink tea” but delight in the unique Haiku poems. This year marked the fifth year for “New Haiku Contest” here in the United States. We invite you to join this celebrated form of Japanese poetry and express your creative writing. You too could be a winner.

On behalf of all of us at ITO EN, we wish you a healthy and happy 2016. We are confident the New Year will be full of promise and continued innovation.


Best personal regards,

Yosuke J.O. Honjo

C.E.O & President-ITO EN(North America) INC.

Corporate Social Responsibility

ITO EN to Launch Matcha LOVE® Matcha Colada at Natural Products Expo West 2016

The Best Bottled Matchas to Fuel Your Habit On-the-Go

ITO EN’s Matcha LOVE Wins Best Tea at BevNET’s Best of 2015

ITO EN Announces Winners of Art of Haiku Contest 2015

ITO EN Announces Winners of Art of Haiku Contest 2015. Three Gold Prize Awarded in New York City

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012

Matcha LOVE® CULINARY MATCHA Wins "Best New Product-Tea As An Ingredient" At World Tea Expo 2015

Matcha Mania is Upon Us

With her MacBook and iPhone, a small ceramic dish of blueberries, and a bottle of Oi Ocha green tea before her, she's explaining how imperative it is that her company figure out how to matter to consumers and marketers in the mobile era.

ITO EN Partners With Whole Foods To Launch Matcha LOVE Organic Teas

Distribution News: Whole Foods Makes More Room for HPP Beverages

Major Health Trend Alert: Matcha Green Tea Everything

Matcha LOVE Featured with Candice Kumai's Matcha Green Tea Ice Cream in Shape June 2014

Jay Street Coffee Now Available At Sprouts Farmers Market Stores. Fresh Brewed Ready-to-Drink Coffee.

TEAS' TEA® Launches A New Kick Of Spice With Chai Latte. New Flavor Joins Black Tea and Matcha Green Tea Latte

TEAS' TEA® Launches New Sweetened Tea. Just Sweet Enough in Two New Flavors: Pure Green and Jasmine Green

BETTER HOMES & GARDENS - August 2013. In the August 2013 edition of Better Homes & Gardens, our TEAS' TEA ® Jasmine Green is featured as one of the best unsweetened/lightly sweetened iced tea beverages on the market.

TEAS' TEA® Pure Green and TEAS' TEA® half & Half Lemonade Win First Place and TEAS' TEA® half & Half Peach Wins Third Place at the North American Tea Championship.


ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

TEAS' TEA® Low Calorie Lemon Black Featured in Self Magazine's Healthy Food Awards 2012

The Ultimate All-Day Guide To Snacking

ITO EN's Sencha Named as One of "The 10 Smartest Things You Can Do for Your Body This Summer"- July 2012

Meet the Newest Members of the TEAS' TEA® Family- June 2012

North American Tea Championship - May 2012. TEAS' TEA® Pure Green Wins First Place and TEAS' TEA® half & Half Green Apple Wins Second Place at the North American Tea Championship.

ITO EN Receives NON-GMO Project Verification for Ready-To-Drink TEAS' TEA® and Oi Ocha®.We Support NON-GMO

TEAS' TEA® Supports Whole Planet Foundation's 2014 Prosperity Campaign. Investing In A Future Without Poverty.

TEAS' TEA® Launches A Decaf Tea. The Perfect Alternative for the Caffeine Sensative

In a feature on OPRAH.com titled "Energy Boosters in the Office Vending Machine", our TEAS' TEA® and OI OCHA were listed as great energy boosting alternatives to coffee and sweetened energy drinks.

TEA MAGAZINE - July/August 2013

Our TEAS' TEA ® Lattes are featured in the New Products section of the July/August 2013 edition of Tea Magazine.



In Health Magazines recent article Tea Up! nutritionist Joy Bauer, RD. list our TEAS' TEA ® Mint Green as an antioxidant packed alternative to sweetened tea beverages.

Prevention Magazine - February 2013. Featured in an article titled Drink to your health, TEAS' TEA® Rose Green is featured, along with 18 other beverages ranging from Kombucha, Alo, Probiotic Drinkable Yogurt and healthy sodas.

American Red Cross Disaster Relief in the Aftermath of Hurricane Sandy. For those of you affected by Hurricane Sandy, we hope you, your family, and friends are safe and sound. We are thinking of you and hope you are already on your way towards recovery. As you may know, our TEAS' TEA headquarters are based in Brooklyn and, unfortunately, we were not left unscathed. Fortunately, our office has reopened and things are slowly getting back to normal! Our hearts go out to those still suffering. We humbly ask that you join us in donating to the America Red Cross Disaster Relief. http://www.redcross.org/lp/sandy

TEAS' TEA® Matcha Featured Product in this Month's Issue of Marie Clare Magazine- July 2012

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012