About Us


ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a green tea culture and interest in in the United States and beyond.

In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.

General Manager
ITO EN (North America) Inc. matcha LOVE
Brooklyn, NY
Assistant Retail Store Manager
ITO EN (North America) Inc. matcha LOVE Store
San Jose, CA
Assistant Retail Store Manager
ITO EN (North America) Inc. matcha LOVE Store
Costa Mesa, CA
Route Sales Representative
ITO EN (North America) Inc.
Brooklyn, NY
Account Executive
Honolulu, HI
Manufacturing Plant Mechanic
Honolulu, HI
Production Operator
Honolulu, HI
Quality Assurance Supervisor
Honolulu, HI
Sales Assistant
Honolulu, HI
Account Specialist (Sales and Merchandising Representative)
Honolulu, HI
Merchandiser (Full & Part Time Positions Available)
Honolulu, HI
President's Message

Dear Friends,

We hope you like our newly launched ITO EN website. With a new design, easier navigation, and streamlined shopping capabilities, we are pleased to be offering an enhanced service to our customers. This upgrade is one of many steps we are taking to improve our ongoing customer service.

This year has been a busy year for us, as we have introduced a number of dynamic new products. We have entered a new category in a ready-to-drink beverage - JAY STREET COFFEE. With the demand for convenient on-the-go coffees, it was the optimal time to leverage our expertise in the state-of-the-art technology of fresh brewed coffee, made with 100% Arabica beans. We are excited to introduce a great tasting coffee that is inspired by the Brooklyn neighborhood where our offices are situated on Jay Street. Honoring our community with this new line has given our team great pride.

Our signature teas continue to expand in the marketplace. Our newest TEAS' TEA Lattes were awarded the Best New Product by the World Tea Expo. The new flavors are building momentum as the growing health conscious consumer seeks low calorie and guilt free lattes. We have also extended our TEAS’ TEA line with DECAF and slightly SWEETENED flavors.

A new concept retail store was also launched in Mitsuwa stores in New Jersey and in California called matcha LOVE. Introducing a modern take on an ancient ritual, the finely milled green tea - matcha, can be enjoyed in our signature drinks, ice cream and gift sets. In fact, Coast Magazine recognized our matcha ice cream as one of the “Best Finds” in Southern California.  Located in Costa Mesa, San Diego, San Jose in California and Fort Lee, New Jersey, we hope you will have a chance to experience the delicious matcha offerings at one of our matcha LOVE stores.

In addition, this year we invited participants to become a TEA MASTER, with an online Trivia Game Show. With daily prizes and a Grand Prize Trip to Hawaii, participants became knowledegeable Tea Masters in the expansive world of tea.  From everyone’s feedback, sharing our tea expertise has been appreciated by tea enthusiasts to tea novices.

As we continue to evolve and grow our company, we are indebted to our many customers for their loyalty and patronage. On behalf of all of us at ITO EN, we thank you for your continued support. Please be assured that we are committed to bringing new innovations throughout the coming years.


Best  regards,

Yosuke J.O. Honjo
President & C.E.O.- ITO EN (North America) INC.

Corporate Social Responsibility

Matcha LOVE Featured with Candice Kumai's Matcha Green Tea Ice Cream in Shape June 2014

Jay Street Coffee Now Available At Sprouts Farmers Market Stores. Fresh Brewed Ready-to-Drink Coffee.

TEAS' TEA® Launches A New Kick Of Spice With Chai Latte. New Flavor Joins Black Tea and Matcha Green Tea Latte

TEAS' TEA® Launches New Sweetened Tea. Just Sweet Enough in Two New Flavors: Pure Green and Jasmine Green

BETTER HOMES & GARDENS - August 2013. In the August 2013 edition of Better Homes & Gardens, our TEAS' TEA ® Jasmine Green is featured as one of the best unsweetened/lightly sweetened iced tea beverages on the market.

TEAS' TEA® Pure Green and TEAS' TEA® half & Half Lemonade Win First Place and TEAS' TEA® half & Half Peach Wins Third Place at the North American Tea Championship.


ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

TEAS' TEA® Low Calorie Lemon Black Featured in Self Magazine's Healthy Food Awards 2012

ITO EN's Sencha Named as One of "The 10 Smartest Things You Can Do for Your Body This Summer"- July 2012

Meet the Newest Members of the TEAS' TEA® Family- June 2012

North American Tea Championship - May 2012. TEAS' TEA® Pure Green Wins First Place and TEAS' TEA® half & Half Green Apple Wins Second Place at the North American Tea Championship.

ITO EN Receives NON-GMO Project Verification for Ready-To-Drink TEAS' TEA® and Oi Ocha®.We Support NON-GMO

TEAS' TEA® Supports Whole Planet Foundation's 2014 Prosperity Campaign. Investing In A Future Without Poverty.

TEAS' TEA® Launches A Decaf Tea. The Perfect Alternative for the Caffeine Sensative

In a feature on OPRAH.com titled "Energy Boosters in the Office Vending Machine", our TEAS' TEA® and OI OCHA were listed as great energy boosting alternatives to coffee and sweetened energy drinks.

TEA MAGAZINE - July/August 2013

Our TEAS' TEA ® Lattes are featured in the New Products section of the July/August 2013 edition of Tea Magazine.



In Health Magazines recent article Tea Up! nutritionist Joy Bauer, RD. list our TEAS' TEA ® Mint Green as an antioxidant packed alternative to sweetened tea beverages.

Prevention Magazine - February 2013. Featured in an article titled Drink to your health, TEAS' TEA® Rose Green is featured, along with 18 other beverages ranging from Kombucha, Alo, Probiotic Drinkable Yogurt and healthy sodas.

American Red Cross Disaster Relief in the Aftermath of Hurricane Sandy. For those of you affected by Hurricane Sandy, we hope you, your family, and friends are safe and sound. We are thinking of you and hope you are already on your way towards recovery. As you may know, our TEAS' TEA headquarters are based in Brooklyn and, unfortunately, we were not left unscathed. Fortunately, our office has reopened and things are slowly getting back to normal! Our hearts go out to those still suffering. We humbly ask that you join us in donating to the America Red Cross Disaster Relief. http://www.redcross.org/lp/sandy

TEAS' TEA® Matcha Featured Product in this Month's Issue of Marie Clare Magazine- July 2012

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012