About Us


ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a green tea culture and interest in the United States and beyond.

In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.

New York City Sales Representative
ITO EN (North America) Inc.
Brooklyn, NY
Senior Innovation Manager
ITO EN (North America) Inc.
Brooklyn, NY
matcha LOVE Retail Store Manager (Dallas, TX)
ITO EN (North America) Inc.
Brooklyn, NY
Manufacturing Plant Mechanic
Honolulu, HI
Quality Assurance Manager
Honolulu, HI
Warehouse Worker
Honolulu, HI
Sales and Merchandising Representative (Account Specialist)
Honolulu, HI
CDL A or B Delivery Driver
Honolulu, HI

Dear Friends, 

We hope you are enjoying the summer months, whether one of relaxation or festivities. Hopefully, a balance of both and staying hydrated with our refreshing teas.

I am very excited to be sharing ITO EN’s newest global innovation of- Matcha Green. An exclusive blend of Japan’s famed green tea powder- Matcha and green tea leaves- Sencha, tea bags for both Cold or Hot brew. Matcha has traditionally been used in the Japanese tea ceremony-Chado, but has been gaining worldwide attention for its delicious umami taste and powerful health benefits. Our tea bags were designed to enjoy the optimal taste of the esteemed Matcha and Sencha leaves, offering seven (7) flavor variations, with Ginger and Chamomile being the newest addition to the line. With our tagline of “Take it Green”, we hope you too will Take it Green with our delicious Matcha Green Tea.

As for our Distant Lands Coffee, we are ever more committed to sharing the 50 year experience of our sustainably produced coffee. With thoughtful care at every step from seed to cup, we invite you to visit DLCoffee.com to learn more about what we do. A new exciting Distant Lands Coffee is soon to be emerging, so be on the lookout for what we hope will be your coffee of choice.

This summer we will once again be sponsoring the Fitness program at our neighborhood Brooklyn Park Conservancy. With a series of activities to include Pilates, Yoga, Ballet Bare & Hip-Hop Aerobics we are proud to be supporting this local and active lifestyle. Outside of New York, we recently supported Bike for Hope in Sebastopol, California benefitting City of Hope, the renowned center for Cancer and Medical Research. These are just a few of our many CSR initiatives that we are proud to support.

The North American Tea Championship(NATC) recently awarded First Place for Matcha LOVE Ready-to-Drink in the Iced Tea category, recognized both for Taste and Best Design. With the competition judged by professional cuppers on the organoleptic analysis of the tea’s characteristics to include aroma, mouthfeel and brewed harmony, we are proud to add this to our winning teas.

On behalf of all of us at ITO EN, we thank you for your continued support. Please know that our customers will always come first and is the driving force behind our spirit of innovation. We will be opening a new Innovation Center in Brooklyn at Industry City. I look forward to sharing news on this come Fall.


Best personal regards,

Yosuke J.O. Honjo

C.E.O & President-ITO EN(North America) INC.

Corporate Social Responsibility


TEAS' TEA®Organic Debuts Fuji Apple &Mango Yuzu at Summer Fancy Food Show 2016

ITO EN Announces New Distribution of TEAS' TEA Organic in 1500 Kroger Stores

ITO EN to Launch Matcha LOVE® Matcha Colada at Natural Products Expo West 2016

The Best Bottled Matchas to Fuel Your Habit On-the-Go

ITO EN’s Matcha LOVE Wins Best Tea at BevNET’s Best of 2015

ITO EN Announces Winners of Art of Haiku Contest 2015

ITO EN Announces Winners of Art of Haiku Contest 2015. Three Gold Prize Awarded in New York City

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012

Matcha LOVE® CULINARY MATCHA Wins "Best New Product-Tea As An Ingredient" At World Tea Expo 2015

Matcha Mania is Upon Us

With her MacBook and iPhone, a small ceramic dish of blueberries, and a bottle of Oi Ocha green tea before her, she's explaining how imperative it is that her company figure out how to matter to consumers and marketers in the mobile era.

ITO EN Partners With Whole Foods To Launch Matcha LOVE Organic Teas

Distribution News: Whole Foods Makes More Room for HPP Beverages

Major Health Trend Alert: Matcha Green Tea Everything

Matcha LOVE Featured with Candice Kumai's Matcha Green Tea Ice Cream in Shape June 2014

Jay Street Coffee Now Available At Sprouts Farmers Market Stores. Fresh Brewed Ready-to-Drink Coffee.

TEAS' TEA® Launches A New Kick Of Spice With Chai Latte. New Flavor Joins Black Tea and Matcha Green Tea Latte

TEAS' TEA® Launches New Sweetened Tea. Just Sweet Enough in Two New Flavors: Pure Green and Jasmine Green

BETTER HOMES & GARDENS - August 2013. In the August 2013 edition of Better Homes & Gardens, our TEAS' TEA ® Jasmine Green is featured as one of the best unsweetened/lightly sweetened iced tea beverages on the market.

TEAS' TEA® Pure Green and TEAS' TEA® half & Half Lemonade Win First Place and TEAS' TEA® half & Half Peach Wins Third Place at the North American Tea Championship.


ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

TEAS' TEA® Low Calorie Lemon Black Featured in Self Magazine's Healthy Food Awards 2012

The Ultimate All-Day Guide To Snacking

ITO EN's Sencha Named as One of "The 10 Smartest Things You Can Do for Your Body This Summer"- July 2012

Meet the Newest Members of the TEAS' TEA® Family- June 2012

North American Tea Championship - May 2012. TEAS' TEA® Pure Green Wins First Place and TEAS' TEA® half & Half Green Apple Wins Second Place at the North American Tea Championship.

ITO EN Receives NON-GMO Project Verification for Ready-To-Drink TEAS' TEA® and Oi Ocha®.We Support NON-GMO

TEAS' TEA® Supports Whole Planet Foundation's 2014 Prosperity Campaign. Investing In A Future Without Poverty.

TEAS' TEA® Launches A Decaf Tea. The Perfect Alternative for the Caffeine Sensative

In a feature on OPRAH.com titled "Energy Boosters in the Office Vending Machine", our TEAS' TEA® and OI OCHA were listed as great energy boosting alternatives to coffee and sweetened energy drinks.

TEA MAGAZINE - July/August 2013

Our TEAS' TEA ® Lattes are featured in the New Products section of the July/August 2013 edition of Tea Magazine.



In Health Magazines recent article Tea Up! nutritionist Joy Bauer, RD. list our TEAS' TEA ® Mint Green as an antioxidant packed alternative to sweetened tea beverages.

Prevention Magazine - February 2013. Featured in an article titled Drink to your health, TEAS' TEA® Rose Green is featured, along with 18 other beverages ranging from Kombucha, Alo, Probiotic Drinkable Yogurt and healthy sodas.

American Red Cross Disaster Relief in the Aftermath of Hurricane Sandy. For those of you affected by Hurricane Sandy, we hope you, your family, and friends are safe and sound. We are thinking of you and hope you are already on your way towards recovery. As you may know, our TEAS' TEA headquarters are based in Brooklyn and, unfortunately, we were not left unscathed. Fortunately, our office has reopened and things are slowly getting back to normal! Our hearts go out to those still suffering. We humbly ask that you join us in donating to the America Red Cross Disaster Relief. http://www.redcross.org/lp/sandy

TEAS' TEA® Matcha Featured Product in this Month's Issue of Marie Clare Magazine- July 2012

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012