About Us


ITO EN (North America) INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a green tea culture and interest in the United States and beyond.

In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.

Assistant Manager, Web & Loose Leaf
ITO EN (North America) Inc.
Brooklyn, NY
Operations Manager, NY DSD
ITO EN (North America) Inc.
Brooklyn, NY
Logistics Coordinator
ITO EN (North America) Inc.
Brooklyn, NY
Route Sales Representative
ITO EN (North America) Inc.
Brooklyn, NY
Delivery Staff/Driver
ITO EN (North America) Inc.
Brooklyn, NY
Manufacturing Plant Mechanic
Honolulu, HI
Manufacturing Plant Mechanic Helper
Honolulu, HI
Warehouse Worker
Honolulu, HI
Sales Assistant
Honolulu, HI
Production Operator
Honolulu, HI
Honolulu, HI
President's Message

Dear Friends,

As a new year unfolds, I am very thankful for the support of all of our friends of ITO EN who have helped our company grow over the years. With great anticipation, I look forward to another exciting year of innovation and growth.

Kicking off this year, our Matcha LOVE brand was recognized as one of the Top 2015 Culinary Trends, predicted by the highly-respected Sterling-Rice Group out of Boulder, Colorado. We are confident our expertise in green tea will bring new dimensions to the anticipated “Matcha Madness” and culinary food industry. We are already seeing a loyal following of our Matcha products at our store locations in California and New Jersey, and look forward to bringing new and unique products to the Matcha LOVE lifestyle.

The most significant news with our company is that we will be welcoming a new subsidiary to the ITO EN GROUP, Distant Lands Coffee Company, a vertically integrated specialty coffee company operating coffee farms with green coffee trading, roasting and distribution networks. With headquarters in Tyler, Texas, Distant Lands Coffee Company has pioneered sustainable coffee growing and processing methods in the farms and mills in Costa Rica and Columbia. With a long history spanning over 45 years, much like our founding company, ITO EN LTD., we believe this new addition to the ITO EN family will help us reach our vision to become a global tea and beverage company.

It has always been our commitment to introduce new and innovative products, and 2014 was no exception. The most recent launch of our new TEAS’ TEA Single Serve Green Tea + Matcha Pods, compatibile to Keurig brewing systems, brings a new convenience to enjoy green teas, which happens to be the only single serve with the added benefit of Matcha - the finely milled green tea powder that is very much in demand today. The TEAS’ TEA line now also offers  Organic Green Teabags, a caffeine-free ready-to-drink Herbal Chamomile and TEAS’ TEA Unsweetened Organics.

Our popular Jay Street Coffee line now has a compact Coffee Shot, that is the perfect “pick-me-up” with 150 mg of natural caffeine (6.4 fl. oz. can). For those seeking a richer and creamier experience, we have introduced Extra-Rich flavors in Mocha, Hazelnut and Caramel Macchiato.  Extra-Rich TEAS’ TEA Lattes are also available for those preferring to drink tea.

As there continues to be a demand for healthier beverages in the marketplace, we are pleased that our ITO EN  products are becoming the beverage of choice. Without your support, this would not be possible. It is our ongoing goal to bring products that are not only delicious, but will make a difference in your daily lives,

On behalf of all of us at ITO EN, we thank you and wish you a healthy and happy 2015.

Best personal regards,

Yosuke J.O. Honjo

C.E.O & President-ITO EN(North America) INC.

Corporate Social Responsibility

TEAS' TEA Win Top Awards at North American Tea Championship 2015, Winning Six Awards in the Iced Tea Category

Matcha LOVE® CULINARY MATCHA Wins "Best New Product-Tea As An Ingredient" At World Tea Expo 2015

Matcha Mania is Upon Us

With her MacBook and iPhone, a small ceramic dish of blueberries, and a bottle of Oi Ocha green tea before her, she's explaining how imperative it is that her company figure out how to matter to consumers and marketers in the mobile era.

ITO EN Partners With Whole Foods To Launch Matcha LOVE Organic Teas

Distribution News: Whole Foods Makes More Room for HPP Beverages

Major Health Trend Alert: Matcha Green Tea Everything

Matcha LOVE Featured with Candice Kumai's Matcha Green Tea Ice Cream in Shape June 2014

Jay Street Coffee Now Available At Sprouts Farmers Market Stores. Fresh Brewed Ready-to-Drink Coffee.

TEAS' TEA® Launches A New Kick Of Spice With Chai Latte. New Flavor Joins Black Tea and Matcha Green Tea Latte

TEAS' TEA® Launches New Sweetened Tea. Just Sweet Enough in Two New Flavors: Pure Green and Jasmine Green

BETTER HOMES & GARDENS - August 2013. In the August 2013 edition of Better Homes & Gardens, our TEAS' TEA ® Jasmine Green is featured as one of the best unsweetened/lightly sweetened iced tea beverages on the market.

TEAS' TEA® Pure Green and TEAS' TEA® half & Half Lemonade Win First Place and TEAS' TEA® half & Half Peach Wins Third Place at the North American Tea Championship.


ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

TEAS' TEA® Low Calorie Lemon Black Featured in Self Magazine's Healthy Food Awards 2012

ITO EN's Sencha Named as One of "The 10 Smartest Things You Can Do for Your Body This Summer"- July 2012

Meet the Newest Members of the TEAS' TEA® Family- June 2012

North American Tea Championship - May 2012. TEAS' TEA® Pure Green Wins First Place and TEAS' TEA® half & Half Green Apple Wins Second Place at the North American Tea Championship.

ITO EN Receives NON-GMO Project Verification for Ready-To-Drink TEAS' TEA® and Oi Ocha®.We Support NON-GMO

TEAS' TEA® Supports Whole Planet Foundation's 2014 Prosperity Campaign. Investing In A Future Without Poverty.

TEAS' TEA® Launches A Decaf Tea. The Perfect Alternative for the Caffeine Sensative

In a feature on OPRAH.com titled "Energy Boosters in the Office Vending Machine", our TEAS' TEA® and OI OCHA were listed as great energy boosting alternatives to coffee and sweetened energy drinks.

TEA MAGAZINE - July/August 2013

Our TEAS' TEA ® Lattes are featured in the New Products section of the July/August 2013 edition of Tea Magazine.



In Health Magazines recent article Tea Up! nutritionist Joy Bauer, RD. list our TEAS' TEA ® Mint Green as an antioxidant packed alternative to sweetened tea beverages.

Prevention Magazine - February 2013. Featured in an article titled Drink to your health, TEAS' TEA® Rose Green is featured, along with 18 other beverages ranging from Kombucha, Alo, Probiotic Drinkable Yogurt and healthy sodas.

American Red Cross Disaster Relief in the Aftermath of Hurricane Sandy. For those of you affected by Hurricane Sandy, we hope you, your family, and friends are safe and sound. We are thinking of you and hope you are already on your way towards recovery. As you may know, our TEAS' TEA headquarters are based in Brooklyn and, unfortunately, we were not left unscathed. Fortunately, our office has reopened and things are slowly getting back to normal! Our hearts go out to those still suffering. We humbly ask that you join us in donating to the America Red Cross Disaster Relief. http://www.redcross.org/lp/sandy

TEAS' TEA® Matcha Featured Product in this Month's Issue of Marie Clare Magazine- July 2012

TEAS' TEA® Kicks off the Summer with "Let the Good Times Roll" Promotion - May 2012